![]() Vehicles with deep software integrations can provide a number of benefits to the end customer, as they’re able to take advantage of in-market enhancements. These updates have traditionally been handled through physical recalls, which can be an exhaustive use of time and resources. This can even lead to shorter development cycles, with manufacturers now being able to release updates post-launch, enabling engineering teams to improve existing vehicle functions, deliver new features and even fix issues with the vehicle’s performance. From a technical perspective, the separation of hardware and software control units within a vehicle’s architecture allows for faster iteration and delivery of updates overall. This also enables the companies that manufacture them to increase the speed at which they iterate and develop, commercialize and deploy new technologies throughout their product lineups. An increasingly connected ecosystem of products and services enables more functionality, capabilities and customer benefits that extend beyond the vehicle itself. One of the most prominent benefits of a vehicle architecture that utilizes advanced software integration is the ability to be updated over time with new technologies as they're introduced to the market. In the age of software-defined vehicles, the ability to continuously deploy new features through over-the-air updates, the backcasting of technology and improvements to the physical performance of the vehicle over time help slow or even reverse the diminishing value of a vehicle by enabling new capabilities after purchase. As technology continues to advance, the transportation industry has developed new ways to integrate software into vehicles, including digital displays, connectivity to other devices such as cell phones and even in-vehicle access to the internet for navigation and other applications. Customers seeking access to the latest updates in automotive technology were restricted to updating their physical vehicle every few years-with the vehicle features at the time of purchase being defined by the purchased vehicle hardware. Since the rise of mass-produced automobiles, new technologies and performance features have been introduced on a regular basis, with product innovation being inherently linked to a specific model year cadence. Why Hardware And Software Synergy Is The Key To Driving The Future Of Innovation
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