Given the success of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Joe: A Real American Hero for a three-pronged marketing scheme – the toyline, a tie-in comic book by Marvel, and an animated mini-series co-produced by Marvel's media arm, Marvel Productions, and the Griffin-Bacal Advertising Agency's Sunbow Productions production house. Hasbro had previously worked with Marvel Comics to develop G.I. The way was cleared for the new product-based television program. regulators had removed many of the restrictions regarding the placement of promotional content within children's television programming. Enthusiastic about the product, it was decided to release toys from both Diaclone and MicroChange as one toyline for their markets, although there were eventual changes to the color schemes from the original toys to match the new series. Diaclone and MicroChange toys were subsequently discovered at the 1983 Tokyo Toy Fair by Hasbro toy company product developer Henry Orenstein, who presented the concept to Hasbro's head of R&D, George Dunsay. Later still, in 1983, a Microman sub-line, MicroChange was introduced, featuring "actual size" items that transformed into robots, such as microcassettes, guns and toy cars. In 1980, the Microman spin-off, Diaclone, was released, featuring inch-tall humanoid figures able to sit in the drivers' seats of scale model vehicles, which could transform into humanoid robot bodies the drivers piloted. The Transformers toyline and animated series were inspired by the Japanese toyline, Microman (an Eastern descendant of the 12-inch G.I. The series was later shown in reruns on Sci-Fi Channel and The Hub / Discovery Family. This series is also popularly known as "Generation One", a term originally coined by fans in response to the re-branding of the franchise as Transformers: Generation 2 in 1992, which eventually made its way into official use. The series was supplemented by a feature film, The Transformers: The Movie (1986), taking place between the second and third seasons. The fourth season was entirely animated by AKOM. The show's supervising producer ( Nelson Shin) was also AKOM's founder. In the third season, Toei's involvement with the production team was reduced and the animation services were shared with the South Korean studio AKOM. Toei co-produced the show as the main animation studio for its first two seasons, having been tasked with creating and finalizing animation models, designing transformation schemes, storyboarding some episodes, and general direction. The series was produced by Marvel Productions and Sunbow Productions in association with Japanese studio Toei Animation for first-run syndication. The first television series in the Transformers franchise, it depicts a war among giant robots that can transform into vehicles and other objects. The Transformers is an American-Japanese animated television series that originally aired from September 17, 1984, to November 11, 1987, in syndicationīased upon Hasbro's Transformers toy line.
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